Sales representative vs reseller of white label software DEFINITIONS. Except as expressly provided herein, capitalized terms used in this Annex have the meanings set forth in the Agreement: 1.1. «Authorized Distributor» means a legal entity that has a binding agreement with GitLab and is therefore authorized to distribute GitLab products and services to Authorized Resellers under its own domain and/or Authorized Distributors` own locations. For the avoidance of doubt, authorized distributors may not promote, sell and/or distribute GitLab products and services on a marketplace or third-party provider without GitLab`s prior written consent. 1.2. «Authorized Reseller» means a company that has a binding agreement with GitLab and is therefore authorized to resell GitLab products and services to end users under its own domain and/or Locations of the Authorized Reseller. For the avoidance of doubt, authorized resellers may not resell GitLab products and services to (i) other authorized resellers or third parties who are not end users, and/or (ii) on a marketplace or third party. 1.3. «Performance Opportunity» means an opportunity to sell GitLab products and services to a GitLab Customer for which Partner only has the processing of an Order Form or other Transaction Document. For the avoidance of doubt, an execution opportunity does not contain any element of the partner-initiated opportunity or affiliate support opportunity. 1.4. «GitLab Client» means an existing customer of GitLab products and services or a potential customer known to GitLab, as evidenced by inclusion in GitLab CRM or other tools.

1.5. «GitLab Partner Portal» means the submission and documentation made available to Partners to submit applications under the GitLab Partner Program. 1.6. «GitLab Partner Program Resources» means the materials that gitLab makes available to Partner for use in marketing, reselling or providing recommendations to GitLab products and services. This includes the provided access keys, developer credentials, evaluation instances, or any other hardware that GitLab makes available to the partner. 1.7. «Partner Initiated Opportunity or PIO» means an opportunity to sell GitLab products and services to: (a) a new net End User or (b) a net new opportunity for an existing GitLab Customer submitted by Partner through the GitLab Partner Portal. 1.8. «Partner Support Opportunity» means an opportunity previously identified by GitLab to sell GitLab products and services to a GitLab Customer where Partner plays an active role in providing, demonstrating, and/or selling GitLab products and services. The Partner Support Opportunity does not include an Opportunity initiated by the Partner and is determined at GitLab`s sole discretion. 1.9.

«Partner Professional Services» means the professional services, including but not limited to training, empowerment, best practices and advice, provided by the Partner to the End User. 1.10. «Resale, Resale or Resale» means the Partner that provides GitLab products and services to End Users, including the assignment of right, title and interest in and to the GitLab Products and Services in accordance with GitLab`s Terms and Conditions (as defined herein). 1.11. «Resale Opportunity» means a potential resale of GitLab products and services to an End User. 1.12. «Subscription Renewal(s)» means the ability to resell the GitLab Software that applies to (i) an existing End User and (ii) the same quantity and type of GitLab Software. For the avoidance of doubt, additional GitLab software sold at the time of subscription renewal («Upsell») will be treated as a net new option according to the resale payment table below. Resellers also usually choose their own margins. The idea behind reselling a white label product is that you can determine the price.

This gives resellers the opportunity to generate significant revenue, as the difference between the purchase price and the selling price can be substantial. Tutti i termini utilizzati con lettera maiuscola e non specificamente definiti nel presente Addendum hanno lo stesso significato ad essi attribuito nel Contrato. Nevertheless, you shouldn`t have to rely on your own devices after making a sale, especially if you`re selling recurring services. The Supplier must be willing and willing to intervene if the End User encounters a problem with its software or service. You must also be responsible for maintaining and updating the software. Your job as a reseller should only consist of reselling the products and services. A software reseller agreement is a legal contract that clearly defines the relationship between the company that originally developed the white label software and the reseller. The purpose of the agreement is to identify the rights and obligations of each party and to establish the conditions for resale of the software to the end customer. Software resellers, such as sales representatives, are independent of the employer. They enter into an agreement with the original software developer that allows them to resell their products to customers under their own brand. This is crucial – end users are usually unaware of the connection between the reseller and the manufacturer of the white label software.

Suppliers who use resellers as part of their distribution network can use a one- or two-tier sales channel. In a single-tier distribution system, the provider establishes relationships with distribution companies such as VARs, system integrators (SIs), and managed service providers (MSPs) that sell to end customers. In a two-tier system, the supplier sells products to an independent distributor, who in turn delivers the products to distribution partners who then package solutions for end customers. The two-tier model requires dealer agreements to facilitate relationships between distributors and distribution partners. As mentioned earlier, it is imperative to define whether the reseller may use the company`s name, trademark and other intellectual property rights when reselling its software and services. For white label solutions, a reseller agreement should give the reseller the full right to claim the products and services as their own and to market them under their own brand. A distribution agreement, also known as a distribution agreement, is a contract between distribution partners that defines the responsibilities of both parties. The agreement is usually between a manufacturer or seller and a distributor, but in some cases it may involve two distributors or a distributor and another distribution unit.

While this seems like common sense, there are vendors who don`t identify this in reseller software contracts and resellers deal with dissatisfied customers and try to solve software problems themselves. This Agreement is sometimes referred to as the «Software Distribution Agreement» or the «Software Distribution Agreement». Reseller does not have the technology necessary for the successful implementation of the software Dealers, such as resellers or value-added resellers (VARs), purchase products from distributors, which they then sell to their end customers. In the dealer-dealer relationship, the distributor acts as an intermediary between a supplier supplier and the dealers. This relationship requires a contractual agreement other than that described above. You should assume that the Software Reseller Agreement will be created in accordance with the laws of the country in which the company whose products you will resell are located.

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